1 have Senior Chairman Fred Turner to thank for that. pany was willing to subject itself to such intensive scmtiny.lt has taken four and a half years and interviews with more than three hundred people inside and outside of McDonald's to complete the book, but this close-up view of McDonald's was only feasible because the corn Yet, whcn it cornes to this book, no question went unanswered no source was inaccessible. That is particularly surprising for McDonald's, traditionally one of America's most secretive companies. Rarely has a company revealed so much about itself to an outsider. However, 1 could never have revea!ed the secrets of success of one of Americ:a's most visible but !east understood corporations without obtaining its cooperation in the reporting process. 1 am an independent journalist, and McDonald's Corporation had no editorial control over this work.
This is not a corporate book, not the type of history that companies commiSsion to commemorate sorne mitestone. Love, father, reader and storyteller, and fascinated observer of hu man events. Jts trademark, consisting of the words "Bantom Books" and the portrayal of a rooster, is Registered in U.S Patent and Trademark Office and in other countries. ISBN 0-553-34 759-l Pub!islted simultaneously in the United States and Canada Bantam Books are published by Bantam Books, a division of Random House, Jnc. No part of this book may be reproduced or transmitted in any form or by any means, electronic or mechanical, including pllotocopying, recording, or by any information storage and re trie val system, without permission in writing from the publisher. lo!m F McDonald 's: bellind the arc/7es /John F Love - Reu. Cohen Library of Congress Cataloging-in-Publication Data Love. Ali rights reserued Copyright© 1986, 19.95 by John F. McDONALD'S BEHIND THE ÀRCHES Revised Editionīantam hardcovcr edition/November 1986 Bantam revised trade paperback edition/August 19.95 Ali photographs courtesy of McDonald's Corporation.